Kulo nyaka "i-Double 11" e-China, idatha evela kwi-JD.com, i-Tmall, i-Vipshop kunye namanye amaqonga abonisa ukuba ukuthengiswa kweemveliso zezilwanyana zasekhaya kuye kwaqhuma, eqinisekisa ukunyuka okunamandla "kolunye uqoqosho".
Abahlalutyi abaliqela baxelele iintatheli zeSecurities Daily ukuba ngokucokiswa kunye nendlela yenzululwazi yokukhulisa izilwanyana ngabathengi, ishishini lezilwanyana zasekhaya laseTshayina lifikelele kwinqanaba lomdlalo we-100 yeebhiliyoni zentengiso ye-blue Ocean.Ipateni yangoku yeemarike itshintsha ngokukhawuleza kwaye ikwixesha lophuhliso olukhawulezayo, kwaye iimpawu ezihamba phambili zasekhaya kulindeleke ukuba zivelele.
Kuya kubakho ngaphezulu kwe-100 lezigidi zeentsapho zezilwanyana zasekhaya eTshayina ngo-2022
Ngentsasa ye-13 kaNovemba, uLi Jia, umhlali waseShenzhen, wafumana ibhokisi ye-litter ehlakaniphile yokuthenga "i-Double 11" yokuthenga.Wabelane ngoluhlu lwakhe lokulinda oluyi “Double 11″ kunye nentatheli yeSecurities Daily: ukutya kwekati, iinkonkxa, inkunkuma yekati, i-rack yokukhwela ikati njalo njalo kudla ngaphezulu kwesiqingatha.“Emva kokuba ndifumene ikati, ndiye ndabona ukuba zininzi izinto ezincedisayo, eziquka ioyile yentlanzi kunye nengca yekati,” utshilo.
Ngokutsho kwedatha ye-JD.com, emva kokuba "i-Peak 28 iiyure" ivulwe nge-8 PM ngoNovemba 10 kulo nyaka, imizuzu yokuqala ye-10 yokutya okomileyo kwezilwanyana ezifuywayo ezitsha ziye zakhula ngokuqhubekayo, kunye nonyaka. -unyaka ukukhula amaxesha angaphezu kwama-5, kunye nomthamo transaction of pet iyeza brand Puante flagship ivenkile inyuke ngaphezu 6 amaxesha.Ngokwengxelo yedabi le "Double 11" inqanaba lokuvula lezilwanyana zasekhaya ze-JD ukusuka ngo-20:00 nge-31 ka-Okthobha, umthamo wentengiselwano yezilwanyana zasekhaya ze-JD kwiiyure ezi-4 zokuqala zophule irekhodi leeyure ezingama-28 kwangelo xesha linye.Ngokwedatha ekhutshwe yiVipshop nge-12 kaNovemba, ukuthengiswa kokutya okusisiseko kwezilwanyana kunyuke ngama-94% ngonyaka, ukuthengiswa kweemveliso zokugonywa kwezilwanyana zanda nge-115% ngonyaka, kwaye ukuthengiswa kwezilwanyana ezibulala iintshulube kunye nokhathalelo lwezonyango lwezilwanyana zanda ngaphezu kwama-80. % unyaka ngonyaka.I-Tmall Battle Report ibiza udidi lwesilwanyana sasekhaya ngokuthi "i-King Kong entsha" kunye nomdlalo wefashoni, ezemidlalo nangaphandle, kunye nodidi lwezacholo, oluhambelana nobuhle "obudala be-King Kong", iimpahla zabathengi ezihamba ngokukhawuleza, i-elektroniki yabathengi, kunye nempahla. .
"Kungabonwa ngokucacileyo ukuba utshintsho kwindlela yokuphila yabathengi kunye neendlela zokusetyenziswa zikhokelele ukukhula ngokukhawuleza kwendlela entsha yokusetyenziswa," utshilo uBlowing Xue, umongameli weTaobao's Tmall industry development and operation centre.
Ukuthandwa "koqoqosho lwezilwanyana" kunokubonwa kwiinguqu ezintsha kwiiplatifti ze-e-commerce.I-Jd.com yaphehlelela imveliso entsha “yenkomko yenkonzo” nge-11 kaNov, kunye nenkonzo yokukhulisa izilwanyana ibe yeyokuqala ukusungulwa.Imveliso ibandakanya ukutya kwezilwanyana, uqeqesho, ukusebenzisana kwansuku zonke, izifo kunye nokuthintela, ukulungiswa kunye nokucoca, imidlalo yangaphandle, ukunakekelwa kwabantwana, njl.
NgokwePhepha leNgcaciso yeJD.com kuMveliso weMveliso yezilwanyana zasekhaya eTshayina ngo-2022, inani leentsapho zokukhulisa izilwanyana eTshayina lafikelela kwi-91.47 yezigidi ngo-2021 kwaye kulindeleke ukuba lidlule kwi-100 yezigidi kulo nyaka.Ingxelo kaCrowley ibonisa ukuba phakathi kwabanikazi bezilwanyana zasezidolophini, abo bazalwa emva ko-1990 kunye no-1995 bakhula ngokukhawuleza, benza i-46 pesenti ngo-2021.
Okwangoku, izinga lokungena kwezilwanyana ezifuywayo kwimizi yaseTshayina malunga ne-20%, ngelixa liphezulu njenge-68%, 62%, 45% kunye ne-38% eMelika, e-Australia, eBritani naseJapan, ngokulandelanayo."Xa kuthelekiswa nemarike yezilwanyana zasekhaya kumazwe aphuhlileyo, inani lezilwanyana zasekhaya ngomntu ngamnye e-China lisencinci, ngoko ke kukho indawo enkulu yophuhliso kwixesha elizayo," u-Bao Yuezhong, umphandi okhethekileyo kwiZiko loPhando lwe-E-commerce. Wangjing kunye nosihlalo Baum Enterprise Management Consulting, uxelele Securities Daily.Ngophuhliso loqoqosho lwaseTshayina kunye nokuphuculwa kokusetyenziswa, intengiso yezilwanyana zasekhaya iya kuqhubeka ikhula ngokukhawuleza. ”
Umkhondo wesilwanyana sasekhaya uphuhliso lophawu lwasekhaya lukhawulezisiwe
Ezi zidalwa ezinoboya nazo zitya igolide.Ngokwengxelo yoPhando lwe-IMedia, isikali soqoqosho lwezilwanyana zaseTshayina lonyuke phantse kabini ukusuka ngo-2017 ukuya ku-2021, lwafikelela kuma-400 eebhiliyoni zeeyuan.Kulindeleke ukuba ifikelele kwi-493.6 yeebhiliyoni zeeyuan ngo-2022, inyuke ngeepesenti ezingama-25.2 ngonyaka, kwaye inyuke iye kwi-811.4 yeebhiliyoni zeeyuan ngo-2025.
Ikhonkco lokubonelela ngemveliso yezilwanyana zahlulwe kwiindawo eziphezulu, eziphakathi kunye nezisezantsi.Emantla ekufuyelweni kwezilwanyana kunye nemarike yokuthengisa, eli khonkco linqongophele amaziko amakhulu okusebenza.Embindini kukho zonke iintlobo zeemveliso zesilwanyana sasekhaya, kubandakanywa ukutya kwesilwanyana sasekhaya, ukutya okutyiwa kwesilwanyana sasekhaya, izibonelelo zezilwanyana zasekhaya kunye nezinto zokudlala zesilo-qabane.Umzantsi weenkonzo zesilwanyana sasekhaya, ezibandakanya unyango lwesilwanyana sasekhaya, ubuhle besilwanyana, i-inshurensi yesilwanyana sasekhaya, njl.
Ngokutsho kwedatha ekhutshwe yiCandelo le-Pet Industry Branch ye-China Animal Husbandry Association, ishishini lokutya libalelwa kwi-51.5 yeepesenti zentengiso yezilwanyana, ishishini lezonyango kwi-29.2 yeepesenti, kunye neshishini lenkonzo, kubandakanywa ukunyamekelwa kwezilwanyana kunye nokulungiswa kwezilwanyana, kwi-12.8. ipesenti.
Okwangoku, kukho inani leenkampani ezidweliswe kwi-A-shares, kubandakanya uPettie, uSinopet kunye noLuz wesekethe yokutya kwesilwanyana, kunye neYuanfei Pet yesekethe yokubonelela ngezilwanyana, njl. kwiikota ezintathu zokuqala zika-2022.
Okwangoku, ibhetshi yee-ipos isendleleni.Phakathi kweenkampani eziphumelele intlanganiso yi-Tianyuan Pet kunye ne-Guaibao Pet, phakathi kwayo i-Tianyuan Pet yachaza iziphumo zokunikezelwa koluntu lokuqala kunye nelotho ye-chinEXT ngoNovemba 11. , isekwinkqubo yokudweliswa;I-Shuaike Pets igqibe i-500 yezigidi ze-yuan ye-Pre-IPO yomjikelo wemali ngoMeyi kulo nyaka, kwaye yagqiba uhlaziyo lwesabelo sayo ngo-Agasti, ingena kwinqanaba elibalulekileyo lokulungiselela ukudweliswa.
Ngokwedatha, imali iyonke yenkxaso-mali ye-pet track ngo-2021 idlule kwi-3.62 yeebhiliyoni zeeyuan, kunye namatyala enkxaso-mali angama-57.Ukusukela ngo-2022 ukuza kuthi ga ngoku, amashishini angama-32 anxulumene nezilwanyana zasekhaya afumene utyalo-mali, abandakanya ukutya kwezilwanyana zasekhaya, izibonelelo, iinkonzo, unyango kunye neminye imiba.
Ukusukela ngo-Okthobha ka-2019 ukuya ku-Okthobha ka-2022, li-15 lilonke izehlo zotyalo-mali kunye nenkxaso-mali zenzeke kwicandelo le-e-commerce yezilwanyana zasekhaya, kunye nenkxaso-mali engaphezulu kwe-1.39 yeebhiliyoni zeeyuan, ngokwedatha yokubeka iliso ye-Dianzubao, i-subsidiary ye-Intanethi yezoQoqosho. kunye neNethiwekhi yeNtlalo.
UMeng Xin, umhlalutyi kwiGuosheng Securities, uthe: “Xa kuthelekiswa neemarike zaphesheya ezisele zikhulile, amathuba oshishino lwezilwanyana zasekhaya eTshayina alele ekukhuleni okuphezulu nokuzinzileyo koshishino kunye nendawo ebanzi yokutshintshwa kwasekhaya.Izigebenga zaphesheya zithembele kuncedo lokuqala lokuthatha inyathelo lokukhokela okwethutyana.Iimpawu zasekhaya ziye zakhula ngokukhawuleza kwiminyaka yakutshanje, kwaye amacandelo abalulekileyo entengiso anjengokutya kunye nokhathalelo lwempilo yezilwanyana kulindeleke ukuba anyuke. ”
U-Liu Lang, umongameli weSebe loShishino lwezilwanyana zasekhaya laseChina kunye nonobhala jikelele weBeijing Small Animal Diagnosis and Treatment Industry Association, uthe, “Ngophuhliso olukhawulezayo lweshishini lezilwanyana zasekhaya e-China, izihloko zezilwanyana ziya zisanda. isihloko setrafikhi kubomi bemihla ngemihla baBantu.Kodwa uphuhliso olukhawulezayo lujongene nemingeni emitsha, isizathu esona sizathu kukuba utyalo-mali lweshishini lezilwanyana ezifuywayo lugxininiswe, olufana namanye amashishini asekhaya, anokuthi ahambe ngexesha leentlungu.Xa eli shishini lidityanisiwe kakhulu, ishishini lezilwanyana zasekhaya lizakukhula ngamandla.”
Ukufumana iimveliso zezilwanyana ezingaphezulu, wamkelekile kuhttps://www.owon-pet.com/.
Ixesha lokuposa: Nov-14-2022